Nk'ukw'iyigingo g'ibiyago shasha, abarongozi b'ibugingo barakikije akamaro ka media mu gihe kizogira: icigwa

Ibangamuntu ry'ibugingo vy'Amerika rikoze akazi gakomeye ko kugera ku ntumbero zaryo, kandi rihakana ko igitukuko c'ibugingo bushingiye ku ikoranabuhanga kizoba gihari mu bihe bizokurikira. Ariko, abenshi muribo ntibemera ko media zikoreshwa mu gusakaza amakuru zizoba zifise akamaro kanini cane nk'ibindi bikoresho vy'ikoranabuhanga mu gihe kizokurikiraho, nk'uko bigaragazwa n'icigwa gishasha.

Iyi ngingo yavuye mu Rurimi rw’Ikoranabuhanga mu 2021, rwakozwe hashingiwe ku makuru yakuwe mu bushakashatsi bwakozwe ku bayobozi b’amasengesho bagera ku 2,000 bategura imyanzuro, binyuze mu kigo c’itumanaho Pushpay. Uwo bushakashatsi bwakozwe hagati y'ukwezi kwa 9 na 10 mu 2021, kandi igice c’abayobozi b’amasengesho bacuwe mu bushakashatsi c'abaririmvyi b'ibihugugu vyose, bavuye mu nkomoko y’ukwiyumvira kw’Imana.

Abashakashatsi basanze 93% by’amasengesho yemera ko ikoranabuhanga rifise uruhare runini mu kugera ku ntumbero z'urusengero, ariko si ikoranabuhanga ryose rifise ukwezi kumwe mu batishe.

“Urugero, uburyo ibikoresho vy'ikoranabuhanga urusengero rusanzwe rukoresha bigira ingaruka zikomeye ku bijanye n'ibitekerezo n'imyitwarire yabo. Niba urusengero rudakoresha ikoranabuhanga na rimwe — ivyo birimwo ibikenewe nk'ukwiyandikisha, email, n'ibindi — barashobora kuba batabishakako cane mu gihe kiri imbere,” abashakashatsi babivuze.

“Ariko, icigisho kiza cane kiri mu guhuza urusengero ruri gukoresha ubu ikoranabuhanga n'ibindi bintu bigenwa nk'ukwiyumvira ko ari 'akamaro' ku gihe kizokurikiraho. Nk'uko 94% by’amasengesho akoresha media, abashakashatsi babivuze ko 53% gusa ari bo bumva ko izo mbuga zizokomeza kuba zifite akamaro mu gihe kizokurikira,” barabivuze.

“Mu yandi magambo, mu gihe media zikoreshwa ziri mu bikoresho bikoreshwa cane kuruta ibindi, urusengero ruraduhakanya ko ibisubizo nka ChMS, porogaramu za telefone, sisitemu z'ukwiyandikisha, live streaming, n'ibindi bizogira akamaro kanini cane ku gihe gito,” barabivuze. “Ivyo ntibivuze ko Facebook na Instagram bizokurwaho; bivuze ko baramaze kuba mu rugendo, kandi gusengeshanya birata gushimishwa no kwagura ibikoresho vy'ikoranabuhanga bashaka gukomeza kwiyongera.”

Iyi ngingo irahura cane n'ukwiyumvira ku bijanye n'ikoranabuhanga mu gihe iki sesengurizo c'ibintu c'ukwiyumvira gishasha c'ikoranabuhanga catanguye mu mezi atatu 2020.

Ubushakashatsi bukoze na LifeWay Research butangura mu gaherero karimwo Nashville mu itumba ry'2019 bwashimangiye ko 22% gusa vy'abahanuzi b’amasengesho basohoye ibihe vyose vy'amasengesho yabo, mu gihe 10% b'ico gikorwa basohoye gusa ibitondo. Akandi kantu, 41% vy'abahanuzi bemeye ko badakoresheje ibice na kimwe vy'amasengesho yabo ku mbuga, mu gihe 52% bavuga ko baheruka ibitekerezo vy’amasengesho nyuma y'uko basohoje igikorwa c'amasengesho.

Scott McConnell, umuyobozi mukuru ya LifeWay Research, na we yabivuze igihe indwi ziriko zose ziyongera mu gihe abigisha baragwanira izi mbuga kubwa 250. Ariko bari mu bahitamo bike cyane.

Ibintu vyinshi vyarakozwe mu myaka ibiri ibishize, none 6% gusa y’amasengesho avuga ko atagerageza ikoranabuhanga. “Kuruta ikindi gihe mu mateka, amasengesho arashishikajwe ku buryo bwikomeye bwo kwinjira mu ikoranabuhanga ku mpamvu z'ejo hazaza. Iyi ndwara yahawe amaso ituma haba ingorane ku bijanye n'ubukungu bw’ubumenyi. Amasengesho ari hirya no hino ku mugabane yashoboye kuzamura ibitekerezo bishingiye ku ikoranabuhanga ngo yorohereze ishure ryabo n'ukwiyandikisha mu mirimo yabo myiza,” abashakashatsi babivuze.

“N'igihe twe twese dushishikajwe no kuba ubuzima bwagaruka mu buryo busanzwe, birasobanuka ko amasengesho atifuje kwirengagiza ibikoresho vy'ikoranabuhanga. Urugero rumwe ni ukarahure mu kugera ku live streaming. Ijwi ry'amasengesho atatu ryerekana ko ibihumbi 91 by’amasengesho akora live streaming mu bihe bimwe na bimwe vy'amasengesho yabo,” barabivuze. “Ibyo ni amahame, gusa, n'ukwigisha kwandi, ni 94% y’ayo masengesho avuga ko azokomeza gukora live streaming mu mezi 12 ari imbere, this time atari fyayo maygeri y’ uko bayikora ku bajyanama babo. ” Mu gihe amasengesho asubira mu bijanye n'ibikenewe vy'ikoranabuhanga, barahora bafite akazi kinini ko gukorera urugendo mu bijanye n'ukuntu bategura ibimenyi bigenda bihindagurika.

Ubu bushakashatsi bwasanze 43% by’amasengesho abona ko bakongera gucungera ibikenewe vy'ikoranabuhanga batarugura “ikibabaza ku gikorwa”. “Mu gihe amasengesho akoresha uburyo bw'ikoranabuhanga, birumvikana ko biyumvira ko bari imbere y’ukwiyongera. Iyi ni imipaka mishasha ku bwinshi bwabo. Barumva ko bafise ingamba zo kwiyungura, basanga ibigezweho bishya bakoresha mu gukurura imiryango yabo n’amasengesho yabo,” raporo yavuze.

Igihe babajijwe uko kenshi bategura ibikenewe vy'ikoranabuhanga ry’amasengesho yabo, 27% gusa y’abayobozi b’amasengesho bavuze ko babihirije usibye umwaka, hamwe na 43% bateganya ikibazo gusa mu gihe bibaye ngombwa kandi ko bakiribaza.

“Ibi bisobanuye ko, abenshi mu bayobozi b’amasengesho bagerageza ko basabwa kwitondera ibintu ku buryo buhamye mu ikoranabuhanga, ariko benshi mu batayoboka ibyo ntabwo birata,” raporo ivuze. “Ibi bishobora kwerekana imiyoborere iranganzwa ku mirimo iri mu ngorane. Niba urusengero rutabibaruye igikorwa cyose cy'ikoranabuhanga uretse umwaka. ariko, igihe bagira barebe kumurika ikoranabuhanga ryabo rifite iterambere, bashobora kuba bari mu buryo butari bwo bwo kureka ikibyihishije, kuko baba bizeye ko babikora ku rugero rwiza.”

Isoko: christianpost.com